Apr 21, 2022
Digital must therefore Phone Number List become a support to this experience , especially in providing useful information », explained Luca Cerantola, Head of Digital Marketing, Esselunga, speaking at a conference at the Politecnico di Milano. Index of topics Esselunga eCommerce was born in 2001 We need to intercept Phone Number List every phase of the Customer Journey The results obtained with the digital flyer Esselunga eCommerce was born in 2001 The attention to the customer, the ability to create promotions and cult Phone Number List campaigns and the quality of the service, in all its aspects, have always been the hallmarks of Esselunga. Which from the opening of a single Phone Number List American-style store in Milan in the Over time, the 1960s has become a giant with over 7 billion in turnover , almost 23,000 employees , and 5.6 million loyalty cards (Fidaty) . Speaking of digital innovation, Cerantola recalled that the launch of eCommerce dates back to 2001, before Phone Number List the birth of Facebook and Youtube, and that PrestoSpesa, the self-service system that allows you to pay without the cashier's intervention, is available in 112 stores. WHITEPAPER Omnichannel and mobile Phone Number List experience are not the same thing. Discover mobile marketing Phone Number List strategies Advertising Inbound Company Email * Allows the sending of promotional communications relating to the products and services of third parties with respect to the Owners with automated and traditional Phone Number List contact methods by the third parties themselves, to whom the data are communicated NoYup The road is therefore to combine physical and digital: « The goal is to guard the touch points : we are placing the corresponding digital points Phone Number List alongside the physical contact points in the various cities.